The media sector across the world serious challenges today. With paid news, censorship, polarized debates and sensationalism at an all-time high, the credibility of the news and media has taken a huge hit. To add to it, the global tide of fake news just keeps flowing. Creation of 'echo chambers' on social media further worsens the problem, making online debates nearly impossible. With over half a billion new consumers expected to come online in the next decade, the client wanted to create a first-of-its-kind independent citizen engagement platform to get the ‘pulse of the nation’ on national issues. The client believed offering an open platform with community tools that lets users engage with the latest news and generate attitudinal insights on any major topic of interest would solve the credibility aspect of information.
An open data, analytics-driven citizen engagement platform
QNA engages Innovantes to develop India's first open data platform offering attitudinal insights on news and national affairs.