Case Study

The biggest digital networking, advocacy & content hub for doctors

A leading medical communications player engages Innovantes to develop a networking and content platform for doctors

Challenge

The quality of healthcare is highly dependent on the quality of interactions between patients and healthcare professionals. Several reports reveal that doctors and other health professionals sometimes fail to deliver quality healthcare to patients owing to the lack of training. With the rapid pace of how medicine is evolving, it is imperative for them to be updated with the latest news, technologies, procedures, drugs and information. With multiple journals leaving the healthcare providers entangled in information asymmetry, a single platform to address their content and networking needs was what the client intended to build.

The Solution

Leveraging the platform- mobile apps and web portal, developed by Innovantes, doctors can address the gap in their speciality-specific continuous medical education (CME), while interacting with their peers and seeking second opinion from Key Opinion Leaders (KOLs) on patient management and treatment. Apart from getting access to curated content mediated by opinion leaders and dedicated clinical staff, the platform enables doctors to share anonymised patient cases and to chat privately and publicly with other colleagues.

Using the platform's medico-legal advisory service, the users can ask questions which are answered by top medico-legal experts. An advocacy platform was also created for healthcare providers to know their rights and stand up for their causes.

Improved patient care

Crisp, curated medical content helps the healthcare providers improve their knowledge and skillset, ultimately impacting patient care

Better networking

Provided healthcare professionals a platform where they can collaborate and voice their concerns and demands.

Real-time conference updates

The only platform to provide real-time updates on almost all major national speciality conferences.

The Impact

Working at the intersection of clinical learning, networking, and advocacy needs of the medical profession, the platform has established itself as a consolidated voice of the medical community in India.

20000

Daily readership of its newsletter

1Million

Articles and cases discussed on the platform

60000+

Registered members

10

Speciality newsletters published each week

1000

Conferences covered

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