Case Study

Cloud-based eCommerce solution for a food tech start-up

One of the world's leading chefs and cookbook authors Nita Mehta engages Innovantes to develop a scalable eCommerce set up for a new food venture.


Nita Mehta, one of the world's leading chefs and cookbook authors is known for her expertise in food and crafting speciality recipes. The client wanted to start a unique food venture centred around the concept of healthy cooking at home. To competitively differentiate itself from thousands of order-food-online ventures, the new venture offered a uniquely different value proposition- reignite the fun of cooking by ordering meal-boxes with farm-fresh, pre-cooked ingredients in measured quantity for making a quick, perfect gourmet meal at home, all by yourself.

The Solution

Innovantes engineered an e-commerce platform comprising of web and mobile apps, leveraging the best of cloud and emerging technologies. We standardized the implementation of the new digital platform, including creation and leveraging of reusable components, resulting in reduced cost and increased speed of delivery

Mobile Apps

Adopting a mobile-first approach, mobile apps developed using the Microsoft Xamarin framework

Web Solution

The eCommerce solution was developed on a custom framework delivered in multiple iterations over 3 months.

Deep Personalization

Advanced analytics enabled a personalized user experience in the form of offers, discount vouchers etc.


Integrations with multiple third-party systems ensured a seamless user experience and low operational costs.

The Impact

A unified end-to-end eCommerce platform


Add to bag conversions


MOM order growth with the mobile application


Increase in order value QOQ

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