AI or Artificial intelligence has brought in the newest digital disruption. Its features of personalizing digital solutions have changed everything digital as we knew them. AI is used to analyze the collected data and then mould the services according to that information and then keeps on predicting what the future trends will be. Such intelligent solutions have helped the companies tremendously when it comes to generation of ROI. Many digital services have been affected by this revolution positively and digital marketing is one of them.
1. Personalised approach- AI provides ample amounts of accessible data to the companies. With this data, data scientists are able to figure out what have been the past preferences of the customer. They then show them only those options that they will be interested in. This makes it a smoother process for the customer and they use the digital platforms more and more due to this better user experience. The companies benefit a lot from this. The cost that the digital marketing carries is cut down as their ads are displayed only in the areas where there is a likelihood of conversion. This ensures a higher lead conversion than the traditional marketing maneuvers.
2. Predictive analysis- AI doesn’t just study the past activities of the customer; it predicts their future behavior as well. This helps the companies in preparing for what is to come and even gives them a chance at becoming pioneers of something and establishing their brands.
With predictive analysis it becomes possible to forecast sales and ROI, thus helping the business in remodeling its strategies for better and faster outcomes.
3. Chatbots- Customer service is the key for a business to retain its customers. A customer wants quick responses from a company. Chatbots are a great way to do that. They make the interaction between the customer and the customer service executive easier. Customer engagement and interaction is of utmost importance now. Every app, be it from e commerce or healthcare is using this feature.
AI will definitely take the reins when it comes to digital marketing in the future. Companies are definitely embarking onto this newer trend of predicting the market and analyzing what will be the best for their companies. One of the best features of artificial intelligence is that it is making it easier for marketers to understand the needs of the customers.
This helps them in grouping similar customers in one segment, and then plan the marketing strategy differently for every segment. Since, a single strategy cannot cater to all the customers, this new personalized approach is proving to be very fruitful.
Through AI, marketers will be able to focus more on the strategies as data will be readily available for them. The content that they will produce will be fresh and will reach the audience who will be most likely to be attracted to it.