WHAT WE DO
JOIN US
CASE STUDY HEALTHCARE
A leading diagnostics chain engages Innovantes to develop an analytics-driven platform for improved patient engagement and retention.
THE
Challenge
The client delivers high-quality diagnostics services through a network of 40 standalone and 100 partner centres across India. Competing in a market dominated by unorganized players, it wanted to embrace the power of analytics to offer personalized services and remain ahead of the curve. The management felt that developing a platform to mine their existing patient data will not only help it better understand the existing patients but also improve marketing efficiencies by creating meaningful digital campaigns and hence, deliver superior shareholder value.
OUR
Solution
After doing a strategic review of the existing data systems of the client, Innovantes came out with the following broad objectives to be achieved out of the platform:
The newly created self-learning, fully automated patient care and engagement engine integrated the capabilities of the patient care and business teams to deliver a personalized experience to each user.
Predictive Modelling
The platform identified the most suitable set of investigations based on the current health condition of the user.
Personalized communication
Automatic messaging at pre-defined intervals based on the anticipated health needs
Feedback analysis
A consistent feedback mechanism was integrated at all patient touchpoints and the data used to proactively engage with the detractors
OVERALL
Impact
Setting new standards in operational excellence
Improvement in retention rate
Increase in NPS
Improvement in campaign response
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