THE

Challenge

In an industry with cut-throat competition, delivering a superior buying experience to the customers is the key to winning. On the job training for the customer-facing dealership employees is a crucial factor that can help deliver this personalized experience. At the same time, access to reliable and consistent employee evaluation data is the key to continuous improvement.

Conducting a sales training program required the Nissan trainers to visit dealerships, conduct training and upload multiple documents and images. Their existing training and operational processes were slow and used tools, like Excel, that offered little security and reusability across teams. Nissan needed to empower its team with digital tools to conduct the process more efficiently. The management also required access to data in real-time to monitor the programs effectively. They found it difficult to implement the training plans and achieve the desired outcomes, given that the entire training process was undertaken manually with undefined flows and as a result, poor adherence to the training plans.