Content marketing is one of the most effective ways of promoting the products for a company. Content gives the company a major chance to express and not just out rightly market itself in front of its customers though that will obviously be the major motive. A lot of content is produced by the companies in the form of ads, blogs, articles, PDFs, videos etc. that is sent out on the internet to reach to the potential customers. Though earlier there were and there still are many tactics through which a company can market themselves very efficiently, content marketing has proven to be one of the sure shot ways which can help in boosting a company’s ROI.

Why is content so important?
Content is very powerful. It can make or break your company’s image and thus, can never be taken lightly. Through content you can converse with your audience. Help them in understanding what ethics and values does your company stand for, what are the latest trends in the market and how can these be useful for them. This subtlety is the key to good marketing. The more informative, engaging, fresh and friendly that your content will be, the more consumers you are likely to get.

Why content marketing?

Anything that combines high efficiency with low cost is gold for any businessman. Low investment and high return; this is what content marketing has to offer. Researches show that content marketing can generate 3 times more business than the traditional outbound marketing, while cutting the cost by app. 60%. Blogs are one of the most powerful tools for small and medium businesses. The consumers today are attracted to authentic information, so even if you are a smaller firm you can augment your business by app. 120% if you are a blog publisher. This is not an overstatement considering the fact 77% of consumers are willing to read blogs provided they are not superfluous or repetitive.

What sort of content marketing should you invest in?

Whether you have an in-house team that can produce content for your brand or have outsourced it, you must have a keen view on what do you want for your company and what you don’t. Content marketing cannot be carried on the similar, futile lines that worked five years ago. Also, it requires immense personalization. Like every other marketing technique, strategizing content marketing is essential. You need to keep a tab on what sort of content is being published under the name of your company. Any content that is disruptive or malicious can mar the name of your company. So you have to be very careful and must have a complete strategy as to what will suit your industry and market the best.

Visitors today have a likelihood of encountering around 7000 ads a day. However, a majority of these ads only offer disruptions, which the customers are fed up with. This has resulted in skyrocketing in downloads of ad blockers. So, if your company is one of those, who produces content, just for the sake of having an online presence, but has no significance behind publishing it, you need to revamp your content marketing strategy.

While once, digital marketers were satisfied with the site visits or the traffic that they used to get, now the focus is mostly on lead conversion. This results in increase of ROI.