CASE STUDY HEALTHCARE

Improving salesforce effectiveness for a healthcare major

THE

Challenge


Lack of visibility into the sales team's effectiveness.

The client was spending heavily on sales but had no tool or metrics that could gauge the effectiveness of the team. The ROI on the spend was too low.

With a few defined workflows and multiple levels of manual intervention, the reporting process was inefficient and inconsistent. The client believed that transforming and automating the sales processes and operations would not only help in improving the productivity of the team but also improve revenue and shareholder value.

Their search for a salesforce automation tool brought them to FFS Pro.

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OUR

Solution


Innovantes implemented FFS Pro for the client to automate and digitize all their sales processes. The client’s field force uses the FFS Pro mobile apps for its sales force & the dashboard is now the single point for getting all the information the management needs. Business development executives use new apps as their primary tool to manage leads and track opportunities. Management has access to real-time information at the granular level.

Automated workflows and streamlined sales processes

The team uses FFS Pro for all its sales processes including sales call planning, tour planning, approval, expense management & travel bills approval. Automated workflows included computation of travel bills based on distance tracked through geolocations. Internal bills processing time reduced from 7 days to 2 hours.

Real-Time Reporting

The apps enabled the sales force to report sales calls through the app while on the field. With accurate geolocation tracking, the adherence to the sales plans could now be tracked on a real-time basis and employee productivity improved by over 50%.

New Sales Dashboard

Important sales metrics were identified and captured. An easy-to-use dashboard enabled visualization of the important metrics at multiple levels- national, regional, etc.

OVERALL

Impact


Setting new standards in operational excellence

20%

Improvement in sales ROI within 6 months

70%

Improvement in adherence to the sales plan

55%

Improvement in employee productivity

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