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CASE STUDY AUTOMOBILES
Innovantes collaborates with a leading Fortune 500 automobile company to launch an app-based learning and engagement application for its employees.
THE
Challenge
Sales performance is strongly related to the ability to develop, train and retain the sales force. The client had in place a Learning Management System with defined learning processes, paths, courses, and assessments but most of the time the learning programs exhibited a lack of participation, spirit, and enthusiasm. The challenge was to transform the sales force performance by making learning simple, effective, personalized, relevant to specific selling moments and more fun. The client wanted to harness the power of gamification to engage, educate and inspire new behaviors and believed gamification techniques would help imbibe fun, loyalty, and achievements to revitalize the learning experiences for its sales force and ultimately improve sales effectiveness.
OUR
Solution
Aimed at creating a collaborative environment, achieving business goals and KPIs, and enhancing sales efficiency and productivity, Innovantes designed a new gamified learning platform for the client. The new agile and scalable cloud-based platform, consisting of Android and iOS applications was integrated with the existing Learning management system of the client for ensuring data consistency and real-time updates. The following key features were developed as a part of the solution:
Core Game mechanics
Awarding points and badges for engaging in desired behavior and maintaining profile scores.
Leaderboard
A national and regional leaderboard to promote healthy competition.
Collaboration Forum
An open discussion forum to encourage conversations, sharing posts, and celebrating milestones.
Digital Resource Kit
A ready toolkit with key digital resources required for enhanced engagement with customers.
Engagement Analytics
Enabled the leadership to analyze employee activity and reward distribution.
OVERALL
Impact
The new solution saw rapid adoption, usage, and improved employee engagement.
Improvement in employee engagement.
Improved learning outcome.
Improved learning coverage.
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